Ultima Brands, U.S.A. Inc., will unveil its line of Fendi watches next week. The line represents the first U.S. licensing agreement for Italian-based Fendi.
Thomas Venables, president of Ultima, which is responsible for manufacturing and distributing thewatches, expects to sell about 200,000 watches worldwide the first year.
Initially, Bloomingdale’s will have the exclusive on the watches for the month of September.
Venables said the women’s and men’s watches are designed by the Fendi sisters and coordinate with Fendi’s leather goods.
The 18 karat goldplated watches, wholesaling from $125 to $375, come in bracelet styles or with a leather strap. The line, produced in Switzerland, consists of eight styles in 74 different versions. New designs will be added yearly in August.
Venables said the watches will be sold in fine jewelry departments and in Fendi boutiques. Thewatches are being shown in the Ultima showroom at 153 East 61 St.